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Alex Murphy

alex.murphy@nul.global

OTB Planning

Manage Open-to-Buy budgets across brands and seasons.

2026 Singapore

Draft
2026 Singapore Top-down SGD

Target Sales

$1.24M

OTB Cost

$890K

Buy Unit

2.4x

2026 Saudi Arabia

Waiting
2026 Saudi Arabia Top-down SAR

Target Sales

$2.58M

OTB Cost

$1.65M

Buy Unit

1.8x

2025 India

Approved
2025 India Bottom-up INR

Target Sales

₹18.5M

OTB Cost

₹12.2M

Buy Unit

3.1x